Pish Ma Bia

Project Manager

Soroush Sima Brand for Instagram influencer Marketing

As the Digital Marketing Manager at Soroush Sima, I proposed and executed a successful brand influencer marketing campaign on Instagram for the agency's brand "Pish Ma Bia."

CLIENT

Soroush Sima Advertising Agancy

Project Manager

Maz

Location

Tehran

Year

2017

01.

Implementing the idea

Proposing the innovative idea to the Board of Directors to reduce costs and increase profits through our Instagram influencer advertising channel

02.

Building a team

Recruiting and managing a team of 12 individuals, including six actors/actresses, a cameraman, a sound recorder, a director, two writers, and a video editor

03.

Hard Working

Coordinating weekend shoots from 7 am until 11 pmfor 3 months to create approximately 30 one minute episodes

04.

10 to 15 Million View

Successfully reaching approximately 10 to 15 MILLION views on Instagram

05.

Building a distribution network

Negotiating with over 100 Instagram big page administrators to share episodes and tag our brand, resulting in increased brand visibility and engagement

06.

Managing the team

Managing the team through the entire process, including logistics such as renting equipment, preparing the set, providing meals, and compensating the team