Hanso, Let's support Talents
With Zero money in the pockets but a little of smarts, a dash of digital magic, and enough patience and passion to move mountains!, success is practically begging to join the party 😄
The Story Behind It!
After a year of launching my own online store and achieving decent profits, I encouraged one of my close friends, a highly hardworking and resourceful individual, to quit his job and venture into the online women's clothing market, initially focusing on socks and later women's underwear. We placed greater reliance on "Instagram marketing" for our business.
In exchange for providing Seed Money, and website design, I acquired 20% ownership of the company.
Why we changed the product from socks to women's underwear?
The decision to change our product was driven by careful analysis and customer feedback. After dedicating a year to selling socks on Instagram, we realized the demand was not as high as expected, and the rate of returning customers was disappointingly low. This prompted us to explore other options, leading us to discover the immense potential of women's underwear – higher profit margins, a loyal customer base, and a significant surge in demand.
With this strategic pivot to women's underwear, we were able to retain our existing customers while attracting new ones. The shift had a remarkable impact on our sales, resulting in significant growth for our Instagram page. By adapting to market dynamics and customer preferences, we found a winning formula that set us on a path of success!
My key activities at Hanso.ir
2. Content Creation for the first 6 months
3. Creating a plan and strategy for content production during the initial phase of the venture.
4. Teaching photography and video creation to my friend to initiate Instagram marketing efforts.
5. Selecting appropriate pages and text for advertisements to maximize efficiency and growth.
6. Investigating, monitoring, and negotiating with Instagram influencers for advertising, aiming to introduce our business with reasonable prices and excellent services
Now,
We now boast an Instagram page with over "177K" followers and +1300 posts, receiving approximately 70 orders daily. The venture has achieved a remarkable annual growth rate of 100% while successfully building a loyal customer network
Reached 1000 users daily
 Established an SEO strategy that successfully reached over 1,000 users per day
70 orders daily
Generated an
average of 80 daily orders. Half to Tehran and half to other cities
100% growth Annually
Experiencing approximately 100% annual growth in customers and profit.
Team of 5 employee
Including photographer, content creator, warehouse associate, and website admin.
